Firstly, it's important to understand why your business isn't doing so well. Could it be that what you are selling, or the service you are offering isn't suitable for the current ecomonic climate that we all find ourselves in right now? Perhaps you are a luxury goods provider, and people can't afford your luxury goods at the moment, because they have just lost their jobs. Maybe you should think of opening a pound shop on your premises until things pick up a bit?
Pound shops can be an excellent place to conduct business when people haven't got enough money and they need a cheap car cleaning spong and a multipack of hula hoops to see them through the dark days of the worst recession we've ever seen since the last one.
Changing your business is just one step you can take to avoid having to live like a common or garden chav, but while you are busy 'downsizing' your business to something more suited to the economic reality of life these days in post Soviet Britain, you also need to consider that no business can go from high class watch makers and jewellers, to a pound shop without some excellent publicity materials and promotion.
If someone in Angola wants to find a pound shop in Sheffield for instance, you want to get the very best possible search result in Google. It's no good having meta tags or keywords for Sheffield Pound Shop - as all the other pound shops in Sheffield will have gone for that obvious tag. No, what you need is something more specific, like for instances thus this, if your name is David Groat, then what you need is to be number 1 for the search term "david groat, no longer a high class watch maker and jeweller, but now a pound shop until things pick up a bit"
Using this sytem will guarantee you the number 1 spot for anyone anywhere in the whole world who wants to know where the best pound shop is in northern Britain. and searches for that term!
Alongside all of that there services which can be provided by any good popular SEO expert, you will need something eyecatching to attract people to your new pound shop (or whatever scummy type of business you decide to do until things pick up a bit). I suggest that something like a cartoon logo for your shop and publicity material would be a very good start.
Here is an
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