Giving the client what they want.

I have often been asked how I negotiate with clients when I'm selling my services of providing cartoons to clients, and I know that this process is very interesting to many of you reading this website.

Here's a recent example of an email discussion I had with a very difficult client (names changed to protect the innocent)

Client:

Dear Susan Ledrow,

I am the managing director of an ice cream administration company, and I would like a new logo for my company vehicle. I'd like something that looks friendly, and attractive to my clientele who are usually of a young age.

Are you able to provide graphics for a vehicle? Please let me know the cost, before I decide to go ahead with this project. I have a very limited budget.

Mr W. Hippie.

Now this was an interesting project, but after doing some research on the various print on demand website sites I was obliged to reply thus such:

Dear Mrs Thurrock,

Thank you very much for your interesting email about me desiging some cartoons for your ice cream van. While I would be delighted to provide you with the service that you have requested, I am not sure how to get the cartoon designs printed directly onto your vehicle. While I now have a colour printer, sadly it is only an A4 model, and will not accomodate a vehicle of your size.

If you'd still like me to provide the designs, maybe you could find a van printer yourself? Please let me know if you'd like me to work on some rough ideas for your vehicle. Have you got a website? I could easily design something for that.

Miss Clair Moumatch.

I forgot to mention how much I was going to charge, and thought nothing more of it. Probably wouldn't hear from this client again, but 3 weeks later:

Dear Leo Gussett,

Thank you for your reply to my email. I only require the design to be produced by you. I already have a printer that will reproduce the design for me on vynal sheets which can easily be affixed to my vehicle.

If you can produce some rough designs for me, and let me know how much you would charge me, I would be most greatful. If this is not possible, then I shall just use the design I used last time, before the respray.

Sincerly,

Mrs Chris Ledyard.

I was relieved that the client had his own printing company to repro (reproduce) the design and set to work straight away on some rough ideas for the design:

Dear mr Biles,

Here is a rough ideas for the logo for your ice cream van vehicle. I forgot to mention there's no charge for rough ideas, and if you like the design, my charge will be just £20 (design will be emailled to you free of charge), or if you want it printed and posted to you I will have to charge postage and packaging charge of £2.88 + £20 design fee. This is a license to use the artwork outright with no further charges.

Please let me know how you would like to proceed.

Leonard Gubbins.

Unfortunately that was the last I heard from this client. I'd done some speclative work, in the hope of making some money with this client, but they never got back to me. Frustrating, yes, but as most professional cartoonists and illustrators will tell you, it's all part of the course. Hopefully one day I'll be able to use these designs for another client that approaches me for some work.

UPDATE: A few days later I successfully sold a missing cat poster to Mrs Stocker down the road. The cat was never found.

But I digress.

Over at the cartoonist forum they have a contest every week that sets a caption and all the cartoonists (the ones that charge way more than £20 per cartoon, btw) and they all post a cartoon and then they vote for the one that they like the best.

I tried to do something similar on here once, but only 1 person replied and it didn't really work out as I hoped it would. That's the trouble with original ideas that I have. Someone else has always done it better and bigger than me. The cartoonist cartel over at the cartoonist forum don't take favourably to unique talent such as mine. They call it horrible things, like "it's rubbish", or that I have no "talent". Clearly they feel threatened, otherwise they wouldn't have any need to write such hurtful things. They can see my uniqueness could ruin their business.

And it's that which inspires me to continue with my one woman campaign against anything that isn't talented and free. and unique. Google is my friend. Google loves me and my many links.

This week I've drawn a cartoon based on the idea over at the cartoonist forum, but with a twist. Not for me, something "oh so clever" and smart. Oh no. I've gone for something crude and uniuqe. I was told it was too late to enter the contest, but I know the real reason is that it's simply so good, it puts all their efforts to shame.

So here is my hand shaded goodness for your enjoyment:

but I digress.

Government Spends £17,500 on wine.

News today reveals that the Government has spend £17,500 on wine since the general election! Going on the read the news report, it sets out that they buy wine young, to benefit from a lower price. I find that quite a ridiculous claim, as when I was young and getting others to buy some wine for me, it cost exactly the same as it did for someone of the legal age.

It seems this Government has taken no time at all to immerse themselves in sleaze. I expected they'd at least wait until the Christmas party before they'd conduct themselves in such an appalling manner. All the while, us poor taxpayers and working mothers are struggling with the constant pressure on our own alcohol budgets/nappy buying. Always offers on cheap cider, but how rare are 2 for 1 offers on nappies? (not that my grown  up children need nappies, unless they drink too much White Lightening!). Why can't the Government just buy cheap wine from one of the supermarkets? They could have got at least twice as much booze for less than £17,500. Probably they could have got some special offers or something, like I did only last week in Asda.

It's the population that should be spending record amounts on alcohol since the general election - not the Government!

Stress Avoidance. Part 1

Stress is a modern disease. In the olden days, people didn't get stressed. They had very easy lives, and nothing ever went wrong for them. The most they had to worry about was finding enough food to eat, or how to wash their clothes without a washing machine.


The modern world is a stressful place, and many people suffer from stress and can get quite shouty with other people because they are stressed. Just about everything these days can be a great source of stress. How to make enough money to buy chocolate biscuits for when you have important guests visiting your home, which might have an impossibly sized mortgage on it, which is yet another source of stress.


Fortunately I have some experience of stress counselling, and in this series of articles I will be covering some of the most common sources of stress, to help you and your people cope and manage the stresses that we all have to deal with on a day to day basis.


So don't worry about not being able to pay your mortgage and being made homeless during the worst recession that this country has ever seen, while your children are forced from your grasp and placed in a grim orphanage for the Government to perform medical experiments on them until you clear all your debts and pay back the loan sharks. There is no need to stress!


Next time: How to avoid getting stressed while reading internet blogs.